Pre-production, as you have gathered, happens before we start recording the music. While artist development is a bit broad spectrum, pre-production is an opportunity to dedicate focus to each song in the project individually. Once we have songs selected, I usually go about scheduling dedicated workshops, one for each song. During these workshops, we work together to develop the concept for each song. We might have a sense of the direction for the overall record at this point, but each song will merit its own, unique approach.